How Redesigning Your Airbnb Can Boost Bookings & Revenue

When it comes to short-term rentals, first impressions are everything. Struggling to get more bookings or the nightly rates you want? It might be time to take a hard look at your design.

Many hosts start strong with beautiful setups, but over time, wear and tear dulls the space—and what once looked fresh starts to feel tired. This doesn’t just hurt your photos; it impacts guest experience, reviews, and revenue.

In my work as a co-host, I’ve noticed three types of hosts:

1. Quick & Basic Furnishers – Neutral, minimal effort décor—fast setup, but uninspired results.

2. Personal Taste Decorators – Furnishing to their own liking, often with leftovers, resulting in unique but not guest-focused spaces.

3. Guest-Focused Designers – Hosts who design intentionally with their ideal guest in mind, creating standout spaces that earn more bookings and higher profits.

Want to be in that third group? Here’s why a thoughtful redesign is a game-changer for your Airbnb.

1. Higher Click-Through Rates = More Bookings

Guests have hundreds of listings to choose from. If your photos don’t grab their attention in the first few seconds, they’ll scroll right past. A well-designed space makes your photos pop and instantly stand out.

Whether it’s a cozy boho vibe or sleek modern farmhouse, a thoughtful redesign gives your property a unique edge—helping you attract guests looking for something special.

A polished, guest-focused design makes people want to click—and book.

2. Better Design = Higher Revenue

Guests are willing to pay more for a property that catches their eye.

Data shows:

• Airbnb reports listings with appealing, well-designed spaces receive more attention and higher booking rates.

• AirDNA shows properties with unique, high-end designs can charge 20-30% more per night than standard listings.

• Real-world case studies (like Smartbnb) reveal redesigning a property often increases occupancy by 10-25%.

• Professionally designed listings often have up to 40% higher booking rates thanks to better photos and guest satisfaction.

Bottom line: A small design investment leads to bigger returns—higher rates, higher occupancy, and better reviews.

Living room design

3. Maximizes Space Efficiency

Redesigning isn’t just about aesthetics—it’s about making the most of your space. Especially in smaller rentals, smart layouts and multi-functional furniture can dramatically improve flow and guest experience.

A well-designed space feels larger, more functional, and more inviting, leading to happier guests and better reviews.

How to Redesign Your Airbnb for Maximum ROI

You don’t need a massive budget. You need strategy and intention. Here's how to start:

1. Define Your Guest Avatar

Who are your ideal guests—families, couples, business travelers, friend groups? What brings them to your area?

Design with their preferences in mind. For example:

• Families: Functional furniture, kid-friendly features, cozy vibe.

• Couples: Romantic, boutique touches.

• Groups: Open common areas, flexible sleeping arrangements.

2. Study Top Competitors

Look at high-performing listings in your market. In Franklin, you’ll often see modern farmhouse or traditional styles. In Nashville, music-themed properties dominate.

Notice the design trends AND amenities—what are they offering that’s helping them succeed?

3. Choose a Theme & Make It Yours

You don’t have to reinvent the wheel. Select a strong, proven design style and put your unique twist on it. Familiar but memorable works well.

4. Invest in What Matters

You don’t need to replace everything. Focus on high-impact updates—fresh paint, new bedding, statement artwork, layered textures.

For instance, I helped a client refresh a tired bedroom for under $500—new color palette, bedding, throw pillows, updated rug, and a painted dresser. Bookings noticeably increased.

5. Know Your Limits

Loving décor doesn’t always mean you’re equipped to design a profitable rental. If DIY isn’t your strength, consider working with a professional designer. They’ll ensure the space is functional, stylish, and guest-focused—boosting your revenue without guesswork.

Let HomeLuv Hosting Help You Redesign for Success

At HomeLuv Hosting, we specialize in transforming short-term rental properties through expert Airbnb redesign services in Franklin, TN and surrounding areas.

We’ll help you:

• Create guest-focused designs that stand out

• Maximize your rental’s income potential

• Improve guest experience and reviews

Ready to increase your bookings and revenue? Contact us today and let’s give your property the makeover it deserves.